5 Effective Ways for Painters and Decorators to Establish a Positive Online Presence

In 2022, the UK had over 53 million active social media users¹, with up to 14,800 monthly searches for 'painters and decorators' on Google. Building a positive online presence is crucial for generating a steady stream of enquiries. We spoke to My Local Toolbox to gather the top five ways to get started.

1) Set up a Google Business Profile
Setting up a Google Business Profile is a simple and free way to increase your visibility on Google. Your business name, contact information, areas of work, and photos of your projects can be displayed on Google Search, Google Maps, and more. You can also collect reviews, which can boost your rankings on Google results.

2) Create a Facebook Page
Creating a Facebook page allows users to post reviews and influences your appearance on search results. Higher ratings and positive comments on your Facebook page can significantly enhance your credibility and online presence. Share pictures of your work and encourage customers, friends, and family to like and share your page. Engage with consumers in a lighthearted manner to build a community.

3) Build a Website
Having a website gives your business a professional image and allows you to showcase your work, post customer testimonials, and provide detailed information about your services and contact details. Basic websites are affordable, and investing in a more advanced website with search engine optimization (SEO) can pay off in the long run for larger businesses.

4) Ask for Customer Reviews
Don't hesitate to follow up with customers after completing a job and ask for reviews. Most people are willing to write a review with a gentle reminder. Be transparent in your request and explain how reviews can enhance your online presence. Positive reviews can boost your reputation and attract more customers.

5) Respond to Every Review, including the Negative Ones
Proactively responding to online reviews, even the negative ones, shows that you value customer feedback and have good communication skills. Ignoring negative reviews can impact your overall rating, so it's important to address any issues raised in a professional and timely manner. Providing exceptional service from the start can help prevent negative reviews.

Combining these five tips will establish a strong foundation for your business to grow online. Enhance your online presence, reputation, and credibility as a painter and decorator by implementing these effective strategies.

Sources: https://cybercrew.uk/blog/social-media-statistics-uk/